We build to inspire

Creating  smart  living  to  help  seize  happiness

Building a century-long corporate legacy

Leading the creation of a better lifestyle

Customer-oriented – Strive for customers’ satisfaction and trust

Persistence – Devoted to create values

Simplicity and Self-discipline – Simplicity brings ultimate wisdom; self-discipline grants the greatest freedom

Embrace Change– Dare to change，self breakthrough，continuous iteration

Craftsmanship – A customer orientated spirit, serve with heart and dedication
Strive to Thrive - A self-motivated attitude, diligence with spontaneous drive to excel
Innovation – Redefine today by anticipating tomorrow
Collaboration – To create synergy, accomplish reciprocal altruism

Principle of Strategy – Redefine today by tomorrowsThe key to Strategy - Trade-off

Principle of Management – People firstThe key to Management - Insight into human nature

Principle of Operation – Find the right path despite the challengeThe key to Operation - Maintain proper accounts

Principle of Risk Control – Reverence to surviveThe key to Risk Control - Reverence